What are the Benefits of Targeted Video Advertising?

Posted May 6, 2022

5 Reasons Why You Should Hire a Web Design Agency in Jackson, MS
  • linkedin.com
  • Facebook.com
  • Twitter.com
  • Pinterest.com


What are the Benefits of Targeted Video Advertising?

Alone, digital video provides wonderful content that can do many amazing things for a brand—educate, simplify, elicit emotion, tell compelling stories, change perceptions, and build audiences. However, it isn’t uncommon for a business to invest in video only for it to collect dust in Google Drive. You can’t see what you can’t see, and where many companies may be missing the proverbial mark is in developing a comprehensive digital video strategy to drive traffic to their video, using the right message and reaching the right audience on the right platform. Prior to developing your video, it is important to understand the following elements: 


What Is Targeted Video Advertising?

Targeted video advertising is when you choose who gets to see your ads based on some information about them—their age, their gender, their location, maybe even their interests or buying habits.

The way this works with YouTube (the most popular place for video advertising) is that you can filter your audience by any number of variables when you set up your campaign. You’ll then get charged based on the number of views—so if 1 million people see your ad but only 10 thousand meet your criteria, you’ll only pay for those 10 thousand views.


What are the Benefits of Targeted Video Advertising? 

Targeted video advertising, that is, the strategic delivery of hyper-relevant ads to specific groups of viewers, is one of the most effective ways to grow your business. Here are a few reasons why:

  1. Targeted videos are more effective than generic, non-targeted videos at creating brand awareness: When you can watch an ad that is tailored just for you, it’s more likely to stick in your mind and inform your purchasing decisions. 
  2. You can measure how well a targeted video campaign performed: One of the most important parts of any marketing strategy is measuring its success or failure, and with targeted video advertising you have access to all kinds of data about click-through rates, number of views and view duration, and other insights into the effectiveness of your campaign. You can use this information to troubleshoot when things aren’t working or double down on what’s working well.
  3. It’s a great way to get people interested in your product: If someone has been searching for items related to yours on Google and are targeted by your video. 

In short, with targeted video advertising, you’ll be able to:

  • Reach people who are most likely to buy from you
  • Save time and money by focusing on a smaller audience
  • Receive analytics on how many people watched your video, what they did after watching, and more. 


Why Targeted Video Works 

Targeted video advertising could be the next big thing in your marketing strategy, and here’s why:

  1. Engagement: The market has proven time and time again that a good video ad can bring in more engagement than any other type of ad. With targeted video advertising, your potential customers are more likely to engage with your brand because they’re already interested in what you have to offer.
  2. Cost-efficient: Whether you’re putting out a new product or just trying to gain awareness for an existing one, targeted video advertising is the most cost-effective way to do it. It takes less time to create, so you’ll save money on production costs and design fees.
  3. Flexibility: Because targeted video ads are so customizable, you can use them for almost any campaign—from a simple awareness campaign about an existing product or service to a complicated product launch with lots of moving parts. And when used with other types of marketing methods like social media or email newsletters, these videos will really stand out!
  4. Effectiveness: Video advertising is on the rise. In 2016 it accounted for 74% of all internet traffic, and its adoption by consumers has been steadily increasing ever since. Targeted video advertising is an innovative and effective way to get your message across to the right audience, at the right place and time. In fact, targeted video advertising has been shown to increase brand awareness, retain customer attention, and increase click-through rates by up to 80%.


But not all video advertising has the same effectiveness. The most successful video ads are targeted to the user who sees them, meaning they’re more likely to be relevant to the viewer and have a higher click-through rate (CTR). If you’re ready to reach more customers without spending a fortune online, then you should consider adding video ads to your marketing strategy.


How Do Targeted Video Ads Work? 

Targeted Video advertising strategically places your products and services on Facebook, Instagram, and thousands of other digital channels. But, how does it work? 

  • Prospecting – Target people similar to your existing customers. Fill the top of the marketing funnel by attracting new leads to your website who are likely to convert and become customers. 
  • Retargeting – Keep track of people who visit your website and serve them your video ads as they browse the web and social media. This drives awareness and brings those potential customers back to your site when they’re ready to buy. 


Placements of Targeted Video Ads 

There is no specific standard for placement and time slots as each campaign will require a different strategy; however, videos ranging from 15 to 60 seconds are preferred. Businesses can promote TVAs in an infinite number of places, but YouTube and social media outlets are the most popular. YouTube gives businesses the option of showing up in search results if running TrueView discovery ads. Because YouTube is the second most popular search engine after Google, this isn’t a bad place to be. Of course, businesses can also advertise on the YouTube video itself as well as on Google’s Display Networks. 


Invest in Targeted Video Advertising | Data Street Marketing | Jackson, MS 

If your marketing spend already includes video advertising, then targeted video should be your next investment. Businesses nationwide are investing in video, and for good reason. Work with an agency like Data Street Marketing to increase your ROI through targeted video advertising. Contact us today to get started! 


Popular Posts

How can we help you?

Data Street Marketing is a local, full-service digital marketing and web design agency located in Jackson, Mississippi. Our team of professionals specialize in elevating your online presence through Search Engine Marketing, SEO, Social Media Management, Targeted Display Advertising, Content Marketing, and Web Development.

Start your online journey with a free consultation, because when you arrive at Data Street, the results begin with you!

Pin It on Pinterest

Don't Bounce Just Yet

get your Free Digital Audit


Getting found online has never been more important for small business owners. In fact, about 81% of customers say they search for local businesses online, so you’ll definitely want to ensure your listings are accurate. Our skilled Marketing Services Strategists will use our powerful listing management tools to help you get found, generate traffic, and grow your revenue.

We help you get found on the four major data aggregators, Factual, Acxiom, Infogroup, and Neustar Localeze, as well as on dozens of pertinent and reputable sites, like Facebook, Google, Yelp, and more. A strong online presence is the first step toward success. Let’s get started!

Did you know that 91% of consumers read customer reviews before visiting a local business? Every minute, people are talking and sharing reviews about your company online, but do you know what they’re saying about you? Whether it’s positive or negative, you should be in the know.

Reputation Management allows you to track what consumers are saying about you, improves your visibility in local search, and helps you see how you stack up against the competition. Let our Marketing Services Strategists manage your online reputation so you can spend your time doing what you do best—wowing your customers!

Just like your storefront, your online real estate should create a positive, seamless, and engaging experience for your visitors. If your website is anything but optimal, you could be turning away customers. That’s why it’s so important to host your website on a platform that’s fast, secure, and easy-to-use.

Better yet, our Marketing Services Web Developers can build a modern, mobile-friendly, and visually appealing website for your business that suits your brand. Your first impression online should be fast, secure, and engaging. We can help you do just that.

How can you keep the conversation going long after your customers have left your store, your shop, or your office? There are about 2.5 billion active social media users online today. Are you engaging with them? If only there was a tool to make managing your social media accounts simple.

Luckily, Social Marketing allows anyone on your team to manage your social media accounts including Facebook, Instagram, Google My Business, Twitter, and LinkedIn. Our fully-managed service means that our proficient Marketing Services Strategists will curate a steady stream of quality content to engage and delight your followers while your team impresses them in real life.

No matter how great your businesses is, you're probably going to struggle showing on the first page of search engine search results. We use this this targeted method to attract traffic, leads and sales to you, attracting audiences who are actively trying to find products and services just like yours.

Having a great website is just the start of having an impressive piece of online real estate. Ideally, you’d like to be found on the very first page of Google, and the best way to do that is through search engine optimization. If you’re unfamiliar with the concept, rest assured that we’ve got you covered.

Let our SEO solutions drive your website up the Google search rank. We use multiple applications to boost your visibility on search engines, to increase your chances of being found, and drive more sales.

From your logo design to your messaging, we build your brand.