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Content Development

pencil and paper

Content Development

pencil and paper

Content Development

Elicit customer leads through the strategic development of shareable evergreen content with your business’s unique voice.

The World of Content Marketing

Content marketing is an integral part of an inbound marketing strategy and should be constructed in a way that captures your business’s voice and positions services in an informative and solutionary way. Discussing the ins and outs of your business can often get rather technical. Developing a referential piece of content that informs on all of the intricacies and benefits of your business is a very important lead-generating tool.

Our Content Marketing Solution for Websites

Data Street houses expert content strategists who work with you to deliver the tone of your brand. We write keyword-oriented content that is reflective of your business and highlights your brand as an authority in the industry. Here is how we can turn your website into a one-stop information highway for customers: 

Content Strategy

We utilize an array of content strategies in order to meet your business goals. The end game is to convert a user into a customer, which we accomplish by:

  • Defining Your Goal
  • Identifying Your Target Audience
  • Determining the Problem – We discover what problem your business solves for that audience 
  • Illustrating what makes your business unique and developing content around it
  • Keyword Research – Allows us to see the competitive scope of the keywords that are most important to your business and how difficult it will be to rank for them within a local search query
  • Competitive Research – Identifying the keywords that matter the most to you and taking a look at the local competition that is currently ranking for those keywords
  • Determining Content Delivery – We decide which formats (ie infographics, blog posts, video content) will be most beneficial to market with

Developing Evergreen Content – This includes landing pages which will remain relevant throughout the customer research journey

Our content development team is ready to create lead-generating content for your website and social platforms. Email us at to set up a free consultation.

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Getting found online has never been more important for small business owners. In fact, about 81% of customers say they search for local businesses online, so you’ll definitely want to ensure your listings are accurate. Our skilled Marketing Services Strategists will use our powerful listing management tools to help you get found, generate traffic, and grow your revenue.

We help you get found on the four major data aggregators, Factual, Acxiom, Infogroup, and Neustar Localeze, as well as on dozens of pertinent and reputable sites, like Facebook, Google, Yelp, and more. A strong online presence is the first step toward success. Let’s get started!

Did you know that 91% of consumers read customer reviews before visiting a local business? Every minute, people are talking and sharing reviews about your company online, but do you know what they’re saying about you? Whether it’s positive or negative, you should be in the know.

Reputation Management allows you to track what consumers are saying about you, improves your visibility in local search, and helps you see how you stack up against the competition. Let our Marketing Services Strategists manage your online reputation so you can spend your time doing what you do best—wowing your customers!

Just like your storefront, your online real estate should create a positive, seamless, and engaging experience for your visitors. If your website is anything but optimal, you could be turning away customers. That’s why it’s so important to host your website on a platform that’s fast, secure, and easy-to-use.

Better yet, our Marketing Services Web Developers can build a modern, mobile-friendly, and visually appealing website for your business that suits your brand. Your first impression online should be fast, secure, and engaging. We can help you do just that.

How can you keep the conversation going long after your customers have left your store, your shop, or your office? There are about 2.5 billion active social media users online today. Are you engaging with them? If only there was a tool to make managing your social media accounts simple.

Luckily, Social Marketing allows anyone on your team to manage your social media accounts including Facebook, Instagram, Google My Business, Twitter, and LinkedIn. Our fully-managed service means that our proficient Marketing Services Strategists will curate a steady stream of quality content to engage and delight your followers while your team impresses them in real life.

No matter how great your businesses is, you're probably going to struggle showing on the first page of search engine search results. We use this this targeted method to attract traffic, leads and sales to you, attracting audiences who are actively trying to find products and services just like yours.

Having a great website is just the start of having an impressive piece of online real estate. Ideally, you’d like to be found on the very first page of Google, and the best way to do that is through search engine optimization. If you’re unfamiliar with the concept, rest assured that we’ve got you covered.

Let our SEO solutions drive your website up the Google search rank. We use multiple applications to boost your visibility on search engines, to increase your chances of being found, and drive more sales.

From your logo design to your messaging, we build your brand.