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Content Development

pencil and paper

Content Development

pencil and paper

Content Development

Elicit customer leads through the strategic development of shareable evergreen content with your business’s unique voice.

The World of Content Marketing

Developing content for your website and marketing materials is no easy task. Content marketing is an integral part of an inbound marketing strategy and needs to be constructed in a way that captures your business’s voice, but positions your services in an informative and solutionary way. Lets face it, discussing the ins and outs of your business can often get rather technical. Developing a referential piece of content that informs on all of the intricacies and benefits of your business, but in layman’s terms, is a very important lead-generating tool.

Our Content Marketing Solution for Websites

Data Street has a team of content strategists that start with your input in order to discover the tone of your brand. We write keyword-oriented content that is reflective of your business and positions your services in an informative and solutionary way. The purpose of this construction is to help your content be found by the user who is searching for it in order to garner a lead or sale. If you are in need of turning your website into the ultimate sales tool, then our team can make it happen.

Content Strategy

We utilize an array of content strategies in order to meet your business goals. The end game is to convert a user into a customer which we accomplish by:

  • Defining your goal
  • Identifying your target audience
  • Determining what problem your business solves for that audience
  • Illustrating what makes your business unique
  • Keyword Research – Allows us to see the competitive scope of the keywords that are most important to your business and how difficult it will be to rank for them within a local search query
  • Competitive Research – Identifying the keywords that matter the most to you and taking a look at the local competition that is currently ranking for them
  • Beginning the content planning process where we decide which formats (ie infographics, blog posts, video content) will be most beneficial to market with (this is also when we decide which channels will be best suited for publication)
  • Developing a content calendar in accordance with the planning that will reflect the topics and the posting schedule of your content
  • Developing evergreen content that will remain relevant from the day it is posted through the months that follow

Our content development team is ready to create lead-generating content for your website and social platforms. Email us at info@datastreetmarketing.com to set up a free consultation.

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