The World of Content Marketing
Content marketing is an integral part of an inbound marketing strategy and should be constructed in a way that captures your business’s voice and positions services in an informative and solutionary way. Discussing the ins and outs of your business can often get rather technical. Developing a referential piece of content that informs on all of the intricacies and benefits of your business is a very important lead-generating tool.
Our Content Marketing Solution for Websites
Data Street houses expert content strategists who work with you to deliver the tone of your brand. We write keyword-oriented content that is reflective of your business and highlights your brand as an authority in the industry. Here is how we can turn your website into a one-stop information highway for customers:
We utilize an array of content strategies in order to meet your business goals. The end game is to convert a user into a customer, which we accomplish by:
- Defining Your Goal
- Identifying Your Target Audience
- Determining the Problem – We discover what problem your business solves for that audience
- Illustrating what makes your business unique and developing content around it
- Keyword Research – Allows us to see the competitive scope of the keywords that are most important to your business and how difficult it will be to rank for them within a local search query
- Competitive Research – Identifying the keywords that matter the most to you and taking a look at the local competition that is currently ranking for those keywords
- Determining Content Delivery – We decide which formats (ie infographics, blog posts, video content) will be most beneficial to market with
Developing Evergreen Content – This includes landing pages which will remain relevant throughout the customer research journey
Our content development team is ready to create lead-generating content for your website and social platforms. Email us at email@example.com to set up a free consultation.