The Advantages of Targeted Display
Targeted Display Advertising utilizes an array of tactics to capture potential and relevant customers as they consume content across the internet.Your ads are served across various device types to hyper-target users during all stages of the research and purchase journey. Our targeting capabilities can get as granular as you want them to be, which means only serving ads to users relevant to your business. This method along with active monitoring limits wasted advertising spend. Put your hook in front of the fish you really want to catch with the following targeted display advertising tactics:
Taking advantage of location based targeting, geo-fencing allows us to draw a virtual fence around specific points of interest (like a competitor’s store front) and then serve Ads to captured users for up to 30 days after they leave the location. We can track foot traffic from a user who entered a physical conversion zone as well as online conversions to help gauge the success of your campaign.
With Data Street’s addressable geo-fencing tactic we can draw virtual fences around the homes of consumers you want to target and serve them a variety of Ad formats (such as banner & video). Cross device matching allows your advertisements to be served across any internet enabled device that the user is frequenting. Users can then be served your Ads outside while navigating their day to day lives. Identifying specific demographics and psychographic traits at the household level allows us to pinpoint your desired customers with precision.
Ever wonder how a particular item you considered purchasing followed you from one website to the next after you left the particular product page. That is because you were dropped into a user pool and retargeted with a digital ad based on your initial purchase consideration. Our site retargeting capabilities are much more sophisticated and behaviorally-oriented than many other retargeting companies. Reach out to our team of targeted display specialists to learn more about site retargeting and its benefits.
Keyword Contextual Search Retargeting
As you surf the internet and consume various content on a wide range of sites, you leave behind what we in the online marketing world refer to as “Digital Breadcrumbs”. These digital breadcrumbs are based on patterns and behaviors that are indicative of your online presence. Utilizing keyword contextual search retargeting, we are able to serve Ads to your potential customers based on keywords relevant to your business that users are reading and typing into site specific search functions.
Category Contextual Targeting
Utilizing our category contextual targeting allows you to serve digital ads to potential customers that are reading content or on a site categorically relevant to your business or service.
As a business owner, have you ever wondered how you can take advantage of the information you have collected from your current and past customers? With CRM targeting at Data Street Marketing we can upload a variety of data (such as names, emails, postal addresses) into our software and serve Ads to these users as they surf the internet. If you do not have a CRM list for us to upload, we can create one for you.