What are the Benefits of Streaming TV Advertising?
Posted May 19, 2021.
Of the many technologies that became drastically advanced during the pandemic, there is one that was already on the rise. Since 2019, the percentage of households who canceled paid TV packages rose from 19.1% to 27.3%. The cord-cutting generation is growing at an exponential rate. In 2023, streaming TV is expected to surpass paid TV programming for the first time in its history. No matter which technological generation you hail from, you have either subscribed to a video on demand service, or you are lucky enough to know someone who shares their generosity in the form of free access.
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