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Social

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Social

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Social

Establishing your social presence to promote products and spread brand awareness.

Why Social Media Marketing?

To cover all of your online marketing bases you need a well rounded social media presence. Various social platforms like Facebook allow you to market your business both organically (free) and with paid advertising unique to the platform you are on. Lets face it, social media platforms are where the vast majority of online eyes are throughout the day. The problem is that social upkeep is very time consuming, not to mention best practices vary from platform to platform. This brings about additional questions like “Which social media platform should I advertise my business on?”. Your social media management does not need to be a daunting task. Hire the social media specialists at Data Street Marketing to handle your paid and organic presence in a way that will generate traffic to your website and convert users into customers.

Social Media Management

Data Streets team of social media specialists manage the day to day social pulse of your business. In order to improve your results we start by:

1. Examining what you have already done (Social Audit)

Chances are you’re already using various social media tools. During a thorough social audit we can take a birds eye look at what you’ve already done and accomplished. During this process we answer the following questions:

  • What’s working for you and what’s not?
  • Who is connecting with you on social platforms?
  • Which networks are your target audience utilizing?
  • How does your social media presence compare to the competition?

Once we gather all this information, we will have a good starting point for strategizing how to improve your results.

2. Setting social media goals that align with your business objectives

Your social media goals should align with your overall marketing objectives. Our end game in managing your social media presence is to establish a return on investment for your business. In order to effectively accomplish this we operate within a S.M.A.R.T goal framework (Specific, Measurable, Attainable, Relevant & Time-bound). This means we assign meaningful metrics according to what your marketing objectives are.

3. Creating a strategy to accomplish your goals

At Data Street we believe a good social media strategy sums up everything you plan to do and hope to achieve on social media. A proper strategy should be optimized properly through the actions that let you know whether you’re generating success or falling short of the defined goal. Everything from posts, replies, likes, and comments has a place within the puzzle and should serve a purpose. Our social media marketing strategies consist of:

  • Account Creation & Optimization
  • Social Calendar Creation
  • Content Creation
  • Cross Platform Promotion
  • Social Listening
  • Social Contests
  • Paid Advertising Strategy
If you are in need of a social media company to convert awareness into leads for your business then contact Data Street Marketing today!

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