Establishing your social presence to improve reach, promote products, and spread brand awareness.
Why Social Media Marketing?
To cover all of your online marketing bases, you need a well rounded social media presence. Various social platforms like Facebook and Instagram allow you to market your business both organically (free) and with paid advertising. Lets face it, social media platforms are where the vast majority of online eyes are throughout the day. The problem is that social upkeep is very time consuming and best practices vary from platform to platform.
This brings about additional questions like “Which social media platform should I focus my advertising spend on?”. We can provide insight and management so that your social media isn’t such a daunting task. Hire the social media specialists at Data Street Marketing to handle your paid and organic presence in a way that will generate traffic to your website and convert users into customers.
Social Media Management
Data Street’s team of social media specialists manage the day to day social pulse of your business. In order to improve your results we start by:
- Providing a Social Audit
Here’s where we examine what works and what doesn’t. Chances are you’re already using various social media tools. During a thorough social audit we can take a birds eye look at what you’ve already accomplished and see where we can improve. During this process we answer the following questions:
- Are you receiving engagement?
- Who is connecting with you on social platforms?
- Which networks are your target audience utilizing? Are you in those networks?
Once we gather all this information, we will have a good starting point for strategizing how to improve your results.
- Setting social media goals that align with your business objectives
Your social media goals should align with your overall marketing objectives. Our end game in managing your social media presence is to establish a return on investment for your business. In order to effectively accomplish this, we operate within a S.M.A.R.T goal framework (Specific, Measurable, Attainable, Relevant & Time-bound). This means we assign meaningful metrics according to what your marketing objectives are.
- Creating a strategy to accomplish your goals
A good social media strategy sums up everything you plan to do and hope to achieve on social media. A proper strategy and analysis will let you know whether you’re generating success or falling short of the defined goal. Everything from posts, replies, likes, and comments should be prioritized. Our social media marketing strategies consist of:
- Account Creation & Optimization
- Social Calendar Creation
- Content Creation
- Cross Platform Promotion
- Paid Advertising Strategy
- Reputation Management
- Measurement Reporting