Summer marks a pivotal moment for small businesses: it’s time to pause, reflect, and recalibrate before Q3 begins. At Data Street Marketing, we believe a mid-year marketing audit is essential to ensure your strategy is aligned and your campaigns are driving results. This guide walks you through 7 key questions to help small business owners evaluate their digital presence and performance heading into the second half of 2025.
Why Conduct a Mid-Year Marketing Audit?
Conducting a mid-year audit helps ensure your marketing stays aligned with business objectives and current market conditions. It offers a strategic pause to evaluate what’s driving results, identify gaps, and pivot quickly. Regular audits increase marketing ROI by focusing resources on proven tactics.
1. What KPIs Should You Review?
Essential KPIs to evaluate include:
- Conversion Rate: Are visitors turning into leads or customers?
- Click-Through Rate (CTR): Are your ads and emails compelling enough?
- Customer Lifetime Value (CLV): Are you nurturing high-value relationships?
- Return on Marketing Investment (ROMI): Are your efforts generating positive returns?
- Lead Generation Volume: Are you filling your marketing funnel consistently?
- Social Media KPIs: Is your social media presence thriving?
2. Are Your Goals Still Aligned with Business Objectives?
It’s easy to drift from original goals. Reassess and revamp your marketing objectives to ensure they still reflect your business’s current priorities. For example, if your sales goals shifted due to market changes, your marketing should too. This alignment is essential for meaningful progress and can be clarified by mapping marketing KPIs directly to business objectives.
3. How Effective is Your SEO Strategy?
Organic search is a powerhouse for driving qualified traffic. SEMrush recommends reviewing:
- Organic Traffic (track via GA4 Acquisition Reports)
- Keyword Rankings (via Position Tracking tools)
- SERP Visibility (including featured snippets)
Improving even a few SEO factors can significantly boost discoverability.
4. Is Your Content Engaging the Right Audience?
Content that doesn’t resonate with your audience won’t convert. To evaluate effectiveness, review metrics like page views, average session duration, social shares, and conversion rates. High bounce rates or low time-on-page may indicate a mismatch between your content and what your audience is looking for.
Make sure your content addresses relevant pain points, includes clear calls-to-action, and aligns with your brand voice. If performance is lagging, consider revisiting your keyword strategy, diversifying formats (e.g., adding video or infographics), or updating older posts for freshness and accuracy.
5. Is Your Website Optimized for UX and Conversions?
Your website is the front line of your brand experience. It should be mobile-friendly, fast-loading, easy to navigate, and designed with clear calls-to-action. Most importantly, it must be conversion-optimized, with strong landing pages, compelling testimonials, and integrated analytics to track performance.
Google Search Central emphasizes that page experience, including Core Web Vitals, mobile-friendliness, HTTPS security, and visual stability, is an important ranking factor for search. These elements not only influence your visibility on Google but also shape the way users interact with your site.
Industry best practices reinforce that good UX builds trust and encourages conversions.
6. What is Customer Feedback Telling You?
Use surveys, reviews, and social listening tools like Hootsuite to collect honest feedback. Are people confused about your messaging? Are there service gaps you can close?
Track sentiment and use it to shape your messaging, offers, and customer experience.
7. How Do You Stack Up Against Competitors?
Competitive benchmarking helps you understand where your brand stands in the market. Evaluate your competitors’ digital presence by comparing their traffic performance, keyword rankings, content strategy, and backlink profiles. This insight helps you identify gaps and opportunities in your strategy, so you can better position your offerings and stand out.
Refocus Your Strategy with Data Street Marketing
You’ve taken the time to evaluate your marketing, now let’s make the second half of 2025 count. At Data Street Marketing, we help small businesses turn audits into action with smart, targeted strategies built to grow your brand.
Whether you’re looking to boost your SEO, enhance your content, or improve your website’s performance, we’re here to guide you with clarity and purpose.
Contact us today at (601) 521-7944, visit our services page, or check out our blog to see how we can support your strategy!
