Why You Should Hire a Digital Marketing Agency in Dothan, AL
Posted June 11, 2021
Managing the growth of your business can be a complex and tedious process. Oftentimes, business owners must focus on day to day operations and lack the resources to hire a digital marketing expert to join their staff. Additionally, when competing within the online landscape, it can take expert-level management that an entry-level role can not always fulfill.
A digital marketing agency will provide you with a robust marketing strategy that will meet your particular objectives, implement the strategy, and provide detailed results by measuring things like engagement, clicks, and conversions or sales. If you’re still wondering why you should hire a digital marketing agency in Dothan, AL, here are our top five reasons.
1. Build Your Brand
Properly developing your brand is critical in establishing the look, feel, and voice of your business. Without an attractive logo, a thoughtful brand voice, social presence, or a website to support your online sales, competing in the digital space becomes nearly impossible. Whether your business is already established or you are a new brand entering the market, it’s important to connect with your customer base where they are using recognizable elements they’ll recall long after their consumer journey begins.
Businesses of all shapes and sizes benefit from branding or rebranding. Take Airbnb for example. When the company launched in 2008, its logo was a blue, barely recognizable bubble letter version of the company name. The company opted to rebrand by altering their logo to reflect a more humanized version of the brand. The “Bélo” symbol in the shape of the letter A was born which reflects its current culture: People, Places, Love, and AirBnb. After doing so, Airbnb’s profitability grew by nearly $29 billion. Although there were multiple external factors that contributed to its growth, the significance of successful rebranding can not be overstated.
Along with the visual elements of your business, skilled digital marketing agencies can provide access into the global marketplace via a high-level, user-friendly e-commerce website. Using the branding guidelines set in place during the formation of your logo and company aesthetic, expert level web designers are able to customize your “digital storefront” where online shoppers can familiarize themselves with your brand. An up-to-date, user-friendly website can significantly improve your company’s profitability over time, so it’s best to perform annual audits of your existing website or seek professional consultation.
2. Grow Your Audience
A good digital marketing agency will not only be capable of providing you with the foundation you need to succeed but can also help you generate quality leads by strategically growing your audience. While there are many tactics to fulfilling a marketing objective, each business goal is unique and may require a combination of strategies.
Despite being in the same industry, a company’s marketing campaign might greatly vary from its competitor. Bob’s Shoe Repair may have a robust social media following that an agency can use as leverage to increase website traffic. On the other hand, Sue’s Sandal Shop caters to a niche market of women over 30 within the $55,000-$75,000 income bracket. Knowing this, a targeted display campaign can help broaden Sue’s clientele both online or in her own backyard.
Using a combination of the below mentioned services, skilled digital marketing agencies can help take your sales to the next level:
- Social Media Management
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Targeted Display Advertising
- OTT/CTV Advertising
- Web Development
- Web Design
- Content Development
- Email Marketing
3. Stand Out Against the Competition
It’s a digital marketing expert’s job to remain aware of trends in your industry. Knowing what your competitors are doing and what works for them can provide you with a crucial advantage. It’s rare that businesses are able to see behind the scenes marketing efforts that may soon need to be adopted into their own campaigns; however, an ahead-of-the-curve approach is how great agencies operate.
Take for example the chicken sandwich rivals, Popeye’s and Chick-Fil-A. When the former company decided to close its doors on Sundays, Popeye’s marketing department took advantage of disgruntled customers who otherwise would have a strong allegiance to the brand by reminding them that their doors were open. When it was time for Chick-Fil-A to seize the spotlight, their strategists were prepared. With the unveiling of the new Popeye’s chicken sandwich came the rivalry and public debate: which is better? By utilizing active social listening, both companies were able to remain relevant and profit off of the other’s marketing initiatives.
Digital marketing companies can also help you become a pioneer in your industry by establishing new tactics that other businesses may be unfamiliar with. For example, within home services, competition is right around the corner. It’s important to know when to adopt new tactics like targeted display advertising or promote a discount via an email marketing campaign without risking the profit line. These insights are customary for digital marketing agencies and will benefit your business in the long run.
4. Receive Expert-Level Consultation
As previously mentioned, a good digital marketing agency understands the ins and outs of your business and can tailor a customized marketing strategy that’s right for you. Receiving consultative advice can sometimes come with a small price, but it beats investing in expensive technology, software, or out-dated tactics that could inevitably waste your marketing dollars.
Digital marketing consultants provide an unbiased eye to the problem facing your business and will keep you and your bottom line at the forefront of the conversation. Most companies are talented at staffing for their business needs but may lack the manpower to tackle high-level challenges. Digital marketing agencies are at your disposal for when you need them most, so you aren’t spending more of your time or money than necessary. Once the project is completed, so is your financial responsibility.
5. Increase Sales
Overall, the goal of your marketing campaign is to creatively incentivize your customers and appeal to a wide net of similar-minded audiences. If your digital marketing agency is successful at the above-mentioned concepts, then a robust return of income (ROI) is likely to follow the campaign. While certain strategies can provide a quick increase in conversions such as a spike in sales, enrollments, or clicks to the website, others can provide longer-lasting effects. As we noticed above, a simple rebranding strategy can result in massive profit gains, but not all campaigns will yield as extreme of results. An impactful marketing strategy is one that is measured and monitored through-out the lifetime of the campaign to the utmost efficiency.
A full-time digital marketing agency will successfully execute, measure, and report on your results, but ultimately, the exact return on investment is usually unknown to the marketer. Before entering a contract, make sure that you provide your average point of sale so that your agency will properly calculate your campaign’s likelihood of success.
Hire a Digital Marketing Agency in Dothan, AL | Data Street Marketing
Tackling your company’s current drawbacks and staying ahead-of-the-curve is what we do every day. Using strategic marketing tactics, Data Street Marketing provides customized, creative solutions to a wide array of marketing goals. Whether you are in need of rebranding your business or to establish an online presence, we can help. Our team of specialists are highly skilled at executing top-level strategies that yield impressive results. Contact us today to learn more about Data Street Marketing and our commitment to growing businesses in Dothan, AL.
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