paintbrush and desktop computer

Web Design

paintbrush and desktop computer

Web Design

paintbrush and desktop computer

Web Design

We create custom websites based around user-oriented layout and brand-focused design.

What Is Website Design?

So often website design and website development are used interchangeably, but the truth is that they are far from the same thing. The most layman’s way to describe the difference is one is left brain oriented while the other is right brain oriented. In its entirety web design is a guided creation of aesthetically arranged brand-focused imagery with the intention of displaying content in a user-oriented manner that both enhances the ease of interaction to the web page it is displayed on, but drives the user to act on an underlying proposition. This positioning could be anything from driving online sales to filling out a form submission. Our team of interactive designers design websites to not only be beautiful, but serve as a tool to help achieve your business goals.

Website Design by Data Street

Our website design process begins with thorough consultation to identify your needs and the business objectives you are trying to accomplish through the website design. This leads into the beginning of the site architecture through wireframing. The wireframing process is where we prioritize your content hierarchy, navigables, and linking strategy. The end goal is to help users move around your site easily and efficiently. Once the hierarchy and linking structure is established our designers derive strategic layout renderings with the purpose of accomplishing your business and marketing objectives. After final layout approval we transition the design to be responsive to various screen sizes (ie desktop, laptop, tablet and mobile devices). Lastly, we organize all of the approved elements into a photoshop design file to hand over to our development team to begin the development process.

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