Digital Marketing While Social Distancing
Posted July 22, 2020
In a world based around economic uncertainty there has never been a better time to focus on digital marketing efforts. After all, we are social animals and need to interact with one another as it pertains to our personal and professional lives. Now more than ever, the right digital marketing strategy can make or break a return on advertising spend. As a small business owner, you might be wondering how to tackle digital marketing while keeping social distance. Follow these tips from full service digital marketing agency Data Street Marketing to help keep your business top of mind during a pandemic.
Digital Marketing During a Pandemic
The best way to communicate with your consumers during a global pandemic is by focusing on where they are living day to day. Though the transition has begun gradually to re-open the local economies it is not for certain. That being said, there is a vast majority of the population still working from home and living on a variety of screens now more than ever. Leveraging various ad formats such as banner, video, and streaming via targeted display capabilities is certainly an advantageous allocation of digital advertising budget to keep your business top of mind. Sending company updates and offerings that are pertinent to store hours or family oriented specials can be communicated across various social media and email marketing platforms with the right encouraging and informative message. Keep in mind that customers do not want to be sold in a time of economic crisis, which is why your message needs to be curated with helpful and purposeful undertones rather than as a sales pitch.
Stay Productive with Social Media
A great way to stay relevant and engaged with your customer base during a time of social distance is through existing social media platforms. Leverage the power of automation to curate your message and cross promote it across all of your active platforms. There are a variety of social management platforms that small businesses can utilize to streamline this process such as hootsuite. Setting marketing goals that align with your business objective is the key to identifying meaningful metrics for success. If this seems like biting off more than you can currently chew than consider hiring a digital marketing agency that specializes in social media management.
Inbound Marketing During a Pandemic
The catalyst of turning strangers from visitors, leads, customers and into promoters is through the power of inbound marketing efforts. In order to make use of your time at home and focusing on return on investment draw customers to products via content development, social media, and branded efforts. Content marketing should be keyword oriented to the services of your business and positioned as a solution to the impending problem of your customer. Keep in mind that not only are we trying to rank content on a search engine results page, but the idea is to draw traffic back to your website or product landing page via various social media publishing. The idea is to convert that attraction with specific landing pages designed around a call to action or form submission and eventually remarket via email workflows.
You’ve Got A Friend at Data Street Marketing
Keeping your digital marketing simple and working in your favor is going to be the differentiator in navigating an uncertain future for your business. If you need professional advice on how to specifically tackle the current marketing landscape then you have got friends in the digital marketing specialists at Data Street. You can check out our various specialties by going to the skill avenues page of our website. We currently have offices located in Jackson, MS, Meridian, MS, and Dothan, AL with more to come. Feel free to send us an email at email@example.com or contact us online for a complimentary consultation. Better days are on the horizon, but until we fully get there know that our team at Data Street is here for you when you need us.
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